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Google Analytics, Meta Pixel and embeds

Connect Google Analytics or the Meta Pixel behind a cookie banner, and on Pro add code from other services like chat or reviews.

6 minIntermediateStarter plan and up

Where: Settings → Tracking & embeds

Video walkthrough coming soon

The written steps below cover everything in the meantime.

About 6 min to follow along

When you’re done

  • Your ads and analytics measuring website visits
  • A cookie banner that asks visitors first
  • Chat, reviews or accessibility widgets on your site (Pro)
  1. 1

    Add your tracking IDs

    Go to Settings → Tracking & embeds. Under “Tracking & cookie banner”, paste:

    • “Google Analytics 4 — measurement ID” (1) — starts with G-. Find it in GA4: Admin → Data streams → your website.
    • “Meta (Facebook) Pixel ID” (2) — a long number. Find it in Meta Events Manager → Data sources.

    Click “Save tracking” (3).

    Tip: You don’t need either one to see your visitors — Insights already counts them without cookies.

    Tracking & cookie banner with the Google Analytics (1) and Meta Pixel (2) fields and Save tracking (3) highlighted
    Tracking & cookie banner with the Google Analytics (1) and Meta Pixel (2) fields and Save tracking (3) highlighted
  2. 2

    The cookie banner turns on by itself

    As soon as you add an ID, your website shows a cookie banner. Visitors choose before Google Analytics or the Meta Pixel load, “Reject all” is as easy as “Accept all”, and a “Your privacy choices” link is added to your footer. Click “See it on the example site” to see it.

  3. 3

    Add an embed (Pro)

    Under “Embeds & widgets”, click “Add embed” (1) to add code from another service — an accessibility widget, live chat, reviews. “Preview on your site” (2) shows your site with the embeds before you rely on them.

    Embeds & widgets with Add embed (1) and Preview on your site (2) highlighted
    Embeds & widgets with Add embed (1) and Preview on your site (2) highlighted
  4. 4

    Paste the code and choose where it runs

    Give it a “Title” (1) and paste the “Embed code” (2) exactly as the service gives it. Then choose:

    • Where in the page — “End of page” (most widgets) or “In <head>”.
    • Show on — all pages or only the pages you pick.
    • “Also run on the booking page” — only for code from a company you trust.
    • “Does it set cookies?” — pick analytics or marketing so it waits for the visitor’s consent.

    Click “Save embed” (3).

    Add embed form with Title (1), Embed code (2) and Save embed (3) highlighted
    Add embed form with Title (1), Embed code (2) and Save embed (3) highlighted

Common questions

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