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Send a newsletter to your subscribers

Write a newsletter with a photo and a button, preview it, send yourself a test, then send it now or schedule it — and see how it did.

6 minBeginner

Where: Communication → Subscribers → Newsletters

Video walkthrough coming soon

The written steps below cover everything in the meantime.

About 6 min to follow along

When you’re done

  • A newsletter in your subscribers’ inboxes — now or at the time you chose
  • A test copy in your own inbox first
  • A report: sent, delivered, bounced, unsubscribed
  1. 1

    Open Newsletters

    In the left menu, click “Subscribers”, then the “Newsletters” tab at the top. Owners and admins see it; the front desk doesn’t.

    The boxes at the top show how many subscribers will get your next newsletter and how many newsletter emails your plan has left this month. Below is every newsletter you’ve written: drafts, scheduled ones and sent ones with their numbers.

    Tip: Add your business address in Settings → Business details first: every newsletter must show it, so nothing can be sent without it.

    Subscribers with the Subscribers icon in the left menu (1) and the Pending filter (2) highlighted
    Subscribers with the Subscribers icon in the left menu (1) and the Pending filter (2) highlighted
  2. 2

    Write it

    Click “New newsletter” (or “Write a newsletter” on the Subscribers tab).

    • Subject — short and specific, e.g. “Fall color week: 15% off”.
    • Preview text (optional) — shown after the subject in most inboxes.
    • Headline (optional) — the big title at the top of the email.
    • Message — select words to make them bold, italic or a link; a blank line starts a new paragraph.
    • Photo (optional) — “Choose a photo” from your media library or our stock photos, then describe it for people who can’t see it.
    • Button (optional) — switch it on; it suggests “Book now” with your booking page.

    Your draft saves itself as you type — “Draft saved” shows at the top.

  3. 3

    Preview it and send yourself a test

    The preview beside the editor is exactly the email your subscribers get. Switch between “Desktop” and “Phone”, or “Plain text”.

    Click “Send me a test”: it goes to your own login email only, so you can check it in a real inbox.

  4. 4

    Choose who gets it

    Under “Who gets it” you see how many people it goes to: everyone who confirmed their subscription. Switch on “Also clients who agreed to emails” to include clients who ticked “Send me offers” when booking.

    Nobody who said no, unsubscribed or whose email bounced is ever included, and each address gets it once.

  5. 5

    Send now or schedule it

    Under “Send”, pick “Send now” or “Schedule for later” and choose the date and time (your business’s time).

    “Before you can send” lists anything missing. When it says “Ready”, click “Send now…” or “Schedule…” and confirm. Big lists go out over a few minutes (more than 10,000 emails: over a few days); you can stop it while it’s going out. If this month’s emails are used up, you can still schedule it for next month.

  6. 6

    See how it did

    Open a newsletter from the list to see its report: sent, delivered, bounced, unsubscribed and marked as spam. Opens and clicks aren’t tracked — there’s no tracking pixel.

    A scheduled newsletter has “Cancel send” (it goes back to your drafts); one that’s going out has “Stop sending”. One marked “Not sent” says why (for example no business address yet) — fix it, press “Back to draft” and send it again.

Common questions

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